What should be in my video?

My favorite type of video is one that explains your “why.” People become your true fans and customers because they connect with your mission and purpose. There is no better way to jump start that connection allowing your team to visually explain your mission.

The best part is that you can shoot a simple, inexpensive video and still have a great impact. Some people might even feel more connected because it is like a peek behind the curtain.

So don’t get scared away because you can’t spend big money on equipment or a video project. This tells how to get your message across with any budget. Step one is figuring what your video’s content will be.

First Video Ideas

  • Mission: Your “Why”
  • Personality of your employees
  • Product/service explainer
  • Tutorial
  • Company Updates
  • Event Coverage
  • Interview
  • News
  • Behind the scenes
  • Live/webinar
  • Internal/training
Each of these types of videos calls for different formats and production quality. A fun video showing off your employee personality or mission could be done with an iPhone and might feel great.
 
But if you want to make something showing the value of your product/service you want the visuals and audio to match that level. Remember the last time you saw a local commercial? It didn’t make you think, “Now that is a quality product.” The same thing could be said about a product video. With a tutorial you could get away with a screen capture. But if you were doing an explainer, a great looking animation is going to keep someone watching much longer than you poking around your screen with a cursor.
 
Take some time and think about what video content makes sense for you. In the next lesson, we are going to cover the format that works best for each of these topics.
 
If at any point you have questions or want some advice on how to get your message across please contact us.
 
See you next time!

“Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.”

Jason Acidre
< Last Class: Why should I use video?
Next Class: What video format should I use? >

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Everything You Need to Make Your First Video

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