Optimize Your Blog/Newsletter, Get More Readers. Simple.
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I Spent $30,000 Testing Different Blog Designs — Here’s What I Found
Justin Brooke spent $30,000 on ads for his blog so he could test every strategy he could think of. This taught him four big lessons. 1) Take advantage of premium screen real estate. 2) move your sidebar to the left. 3) Use your sidebar strategically. 4) replace comments with a call to action. These four lessons took him from 2% conversion to 25%.
Thirteen Pro-Tips for Email Design
The list includes tips like stop using all-image emails, stay relentlessly on brand, make the font bigger and think twice before putting that navigation bar in your email. Both this and the first article focus on creating an easy user experience. You will get more out of your emails or blog if the audience can find what you want them to find.
Top 10 Email Marketing Stats of 2015
The biggest stat to for us is, “US marketing executives believe email alone drives the same amount of revenue as their social media, websites, and display ad efforts combined…”. Unlike other efforts, newsletters build relationships with your audience. The goal of all your other tools should be to guide people to your email list.
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